BrandFolia offers brand strategy
development and implementation
for maximum growth of your business.

What We Do

We help you to grow your business by developing a compelling and unique brand strategy.
For maximum success, we help you to implement that strategy with hands-on operational and organizational advice.

Consumer Research

Consumer Segmentation

Target Consumer Definition

Brand Strategy

Brand Image Audit

Brand Positioning

Brand Extension - Strategy and Execution

Business Growth Strategy

Growth Strategy Development
and Implementation

Product and Services Development

Brand Identity

Consumer Products and Location Based Entertainment

Consumer Journey Development

Retail Strategy

Retail Strategy and "Go To Market" Approach

"Sell In" and Promotional Planning

Operational, Organizational and Cultural Guidance

Organizational/Operational Analysis and (Re-) Design

Cultural Advice: Consulting on how to launch and operate businesses in diverse cultures globally.
Rosa Zeegers

Rosa Zeegers, Founder & CEO

Rosa’s motto:

You will grow your business
consistently and profitably
if your brand is unique vs. the competition,
 relevant for its target customer and
inspirational for the organization.”

Who We Are

BrandFolia works with a team of industry leading experts in various fields, including: licensing, entertainment, and location-based entertainment.  We are experts in organizational disciplines such as diversity, equity and inclusion and corporate social responsibility.

Rosa Zeegers’ impressive achievements circle the globe. She works with a broad spectrum of industries, ranging from consumer goods to tourism, toys and entertainment, retail and publishing, financial services and high tech.  Rosa has lived, worked and inspired teams on all continents and is fluent in five languages.

Since forming BrandFolia in 2015,  Rosa and her team advise a diverse array of clients on how to successfully position and grow their brands. Clients range from global Fortune 500 public companies to start-ups as well as governments and non-profits.

Rosa and her team have worked with many iconic brands including:

Hot Wheels
fisher price
Monster High
National Geographic
Andy Allesreiniger
aha foundation
Full Story

What People Say

Rosa was leading all consumer products businesses for National Geographic Partners, and was a key member of my leadership team. She was able to bring logic, structure and growth perspective to a group of seemingly unrelated businesses. Rosa has deep strategic insight, and the ability to convince an organization to implement her growth plans.

Gary Knell
Chairman National Geographic Partners

As a fellow member of the Advisory Board of Qiddiya, I have seen Rosa operate both in her advisory role as well as in her role as consultant, developing Qiddiya’s brand promise and theme. I was super impressed at how she was able to develop this brand promise and turn it into a compelling creative execution. while at the same time building a team within Qiddiya to ensure internal ownership. Rosa has that unique gift of delivering deep marketing expertise and bold solutions in brand management while managing a project as a thoughtful and inspirational leader.

Alistair Gosling
CEO, Extreme International

Rosa has been instrumental in developing the brand for EdgeSoft’s newest product ‘SAIRA’. She is one of the best listeners I have ever met, enabling her to master a new industry and business model at lightning speed. Rosa has the rare ability to combine an exceptionally smart, creative and visionary mind with an operational competence to lead an organization to drive for results. Because of her vision and leadership, we are extremely well placed for a very ambitious growth trajectory. Any company, from start up to the well established, will benefit from Rosa’s expertise in the area of brand strategy, vision building and operational leadership.

Shan Sundar
Founder and CEO, EdgeSoft Inc.

Working with Rosa means knowing the job will get done. And done well. During the 10 year period in which I had Rosa as one of the key leaders in my team, she not only doubled the business by smartly extending the brands and capitalizing on untapped opportunities around the world, she also built a strong global team and a vibrant and loyal licensing community in all continents. I would recommend Rosa for any global or local marketing based leadership advisory role.

Richard Dickson
President and COO, Mattel Inc.

With her sound strategic mindset and solid business acumen, Rosa has added significant value to EZCORP’s turnaround strategy development. Rosa is a tremendous asset to any corporate board as an independent director. She has deep insight into customer behavior and is a wonderful leader who is able to bring new viewpoints, always grounded in common sense, and convincingly bring her points across. I have enjoyed working with Rosa as both a peer director and as a CEO with her oversight, and I have always appreciated her professional and thoughtful approach.

Jason Kulas

Contact Us

Please reach out for more information. 




BrandFolia Logo

Rosa Zeegers, CEO
BrandFolia LLC
8581 Santa Monica Blvd., Suite 265
West Hollywood, CA 90069
Tel: +1-310-897-5282